Privacy Policy
WHO ARE WE
De’Longhi Group regards the protection of the personal data of third parties in its possession as very important, and is committed to protecting the privacy of these third parties, including, but not limited to, its customers, when conducting business, and pays special attention to the security and confidentiality of personal data the customer.
This Privacy Notice relates to the collection of personal data using both online (including De’Longhi Group websites) and offline methods as specified below.
De’Longhi Group (De’Longhi SpA, De’Longhi Appliances Srl, its subsidiaries and distributors) (hereinafter “De’Longhi” or the “Company”), with its registered office at Via L. Seitz n. 47, 31100 Treviso, Italy, also acts as Data Controller under EU Regulation 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of concerned individuals
DATA MAY BE COLLECTED
The following categories of personal data relating to you may be collected:
- Contact data – information about your name, address, telephone number, mobile number, email address. We also collect your personal data when you create an account, including your account ID or name and password
- Interests – information you provide about areas you are interested in, for example products you find interesting;
- Other personal data – information you provide regarding your date of birth, education, professional situation and household details;
- Social Log-In– Any information that you share publicly on third-party social networks or information that forms part of your profile on third-party social networks (such as Facebook) and that you allow third-party social networks to share with De’ Longhi. Examples include your basic account information (example; name, email address, gender, date of birth, current city, profile picture, user ID, list of friends, etc.) as well as any additional information or activity that you allow the social network to share. third party. We receive your third party social network profile information (or parts thereof) whenever you interact with De’Longhi through a third party social network or if you log in to our website or application through your Social Media account. To learn more about how your information from third-party social networks is obtained by De’Longhi, or to opt-out of sharing such social network information, please visit the website of the relevant third-party social network. We may also collect data that you communicate about your experience using our products and services, including feedback, comments and questions in online evaluations.
- Device Technical Data – Technical information relating to the device you use to access our website, such as your Internet Protocol (IP) address and browser version type. When you choose to pair the Application with your Device, we collect mobile device-specific information including the unique user’s device number, your preferred country, time zone, and session.
- Mobile Permissions to access Personal Data – Mobile apps may also ask your permission to access your mobile device’s storage capabilities, sensors or other features (e.g. Wi-Fi, geo-location or Bluetooth). We require access when absolutely necessary to provide the services offered through the application, as detailed in the paragraph FOR THE PURPOSE FOR WHAT YOUR PERSONAL DATA MAY BE USED.
- Website Use and Cookies – information about how you use the website, how you open or pass on our communications, including information obtained through cookies (click here to view our Cookie Policy which sets out the details). Please, read our Cookie Policy to find out how you can set your cookie preferences and for information about the cookies we use and why we use them. If cookies are used on a mobile device, the necessary information will be communicated as required by applicable law.
- Sensitive Personal Data . We do not attempt to collect or process sensitive personal data in the normal course of our business. Where necessary to process your sensitive personal data for any reason, we rely on your prior written consent for any processing that is voluntary (for example for marketing purposes) or to comply with applicable law.
HOW WE COLLECT YOUR PERSONAL DATA
De’Longhi collects and processes your personal data in the following circumstances:
- if you register on our website/download our Application to use its functions, also via Social Log-In;
- if you contact us for pre-sales or after-sales assistance;
- if you respond to our marketing activities, for example when you complete a reply card or submit your details online on one of our websites;
- if you fill out paper registration forms collected in various ways (during demonstrations, cooking classes, promotions or events);
- if other Group companies as well as our business partners provide data about you in a permitted manner.
- If you provide personal data on behalf of another person, you must first ensure that they have read this Privacy Policy.
Please help us to keep your personal data up to date by informing us of any changes. Any change of address must be communicated to De’Longhi as soon as possible to avoid problems with our service.
FOR WHAT PURPOSE YOUR PERSONAL DATA CAN BE USED
The processing of personal data must be justified by one of the legal grounds established by existing data protection regulations, as described below.
a) Formation and performance of contractual obligations and resulting obligations, including communications regarding services (eg to perform after-sales services including complaints and product repairs or activities related to online shops).
De’Longhi may process your Contact data, Device Technical Data, Cellular Permits and Cookies to establish and perform contractual relationships, to provide requested services or to respond to and process reports or complaints.
De’Longhi may also use your contact details, particularly your e-mail address, to provide you with information regarding service and after-sales service.
Legal basis for processing: performance of the contract (reference to Article 6 paragraph 1 letter b GDPR) or legal requirements that must be met by the Company (reference to Article 6 paragraph 1 letter c GDPR).
Providing data is necessary so that we can manage contractual relationships; without data, we will not be able to execute contracts.
b) Operational management and very related purposes, for access to the website, especially the secure area, also through the Social Log-In system – to simplify registration operations by making use of the information already provided to your Social Networks.
De’Longhi may process your contact information so that you can complete registration procedures on the Site and access your Personal Area to: (i) download documents relating to the services you have purchased from your Personal Area; and (ii) processing other requests made through the website.
Registration to the Site may be made, where you voluntarily decide to use it, even with the Social Log-In mechanism. This way you don’t have to enter any data required for registration (such as contact details), which would otherwise be communicated by the Social Network through which the Log-In was made. Please note that in this case De’Longhi may process Social Log-In data, which is not only related to your Social account but also other personal data that may be displayed according to the preferences you have set or according to the same Social Network privacy policy. Therefore, we invite you to read your Social Networking privacy statement, as well as for more information about these preferences.
Legal basis for processing : performance of the contract (refer to Article 6 paragraph 1 letter b GDPR). In the absence of such data, we will not be able to register on the website.
To permit you to register on the site, provided you are not required to use a Social Log-In to complete registration.
In connection with registration, the Company also determines that it has implemented a Single Sign-On System , where registration made on the Site will apply to all sites managed by the Company, with reference to the brand ”De’Longhi” ”Braun” and ” Kenwood” and “Nutribullet”, or www.delonghi.com , www.kenwoodworld.com , www.braunhousehold.com , www.nutribullet.com.
If you register with one of the sites mentioned above, you will not need to provide Contact Data again. To protect user choice, any consent to treatment for profiled marketing and marketing issues released within a brand (for example, on the website www.kenwoodworld.com/it ) will only be used for advertising materials associated with this specific brand.
c) Customer satisfaction survey and others.
De’Longhi may use your Personal Data to conduct surveys aimed at measuring customer satisfaction with respect to the services provided.
Legal basis for processing: the legitimate interests of the Company to verify and improve the quality of their services (refer to Article 6 paragraph 1 letter f GDPR).
d) Marketing to meet your needs or to notify you of promotions, also based on your preferences (we also include profiled marketing).
If you give us your consent and within the limits of express consent, De’Longhi may process your personal Data for marketing and advertising purposes, such as notifying you about promotional sales initiatives through automated means of contact (email, SMS, and communication tools, etc.) , such as market research and statistical surveys.
If you give us specific consent and are within consent limits, De’Longhi may also process that data to send you advertising communications based on specific customer profiles tailored to your personal preferences and interests.
Legal basis for processing: consent, failure to give consent in no way affects the contractual relationship (refer to Article 6 paragraph 1 letter a GDPR).
Providing this data is voluntary, without consent, your personal data will not be processed for the purposes stated above.
Your consent can be revoked at any time by visiting My Account > My Marketing Preferences. You can also withdraw your consent, see the CONTACT paragraph for details. Withdrawal of consent will not affect the lawfulness of processing your personal data based on prior consent.
e) Communications with other De’Longhi Group companies for marketing purposes as well (including profiling marketing).
De’Longhi may communicate your Personal Data to other De’Longhi Group companies for activities closely related to the treatment referred to in points a) b) c) f) above.
Legal basis for processing: legitimate interests (reference Article 6 paragraph 1 letter f GDPR) arising from internal administrative purposes and the need to administer services and user requests within the De’Longhi Group.
De’Longhi may share your Personal Data with other De’Longhi Group companies for marketing and advertising purposes, such as notifying you about promotional sales initiatives, based on specific customer profiles designed based on your personal preferences and interests, through automated means of contact (email, SMS, and other mass communication tools, etc.) and traditional contact methods (e.g. by telephone), such as for market research and statistical surveys, if you give us your consent.
Legal basis for processing: consent, failure to give consent in no way affects the contractual relationship (refer to Article 6 paragraph 1 letter a GDPR).
Your consent can be revoked at any time by visiting My Account > My Marketing Preferences. You can also withdraw your consent, see the CONTACT paragraph for details. Withdrawal of consent will not affect the lawfulness of processing your personal data based on prior consent.
f) Compliance with legally binding requests by legal authorities to comply with legal, regulatory or regulatory obligations or the investigation or defense of claims .
De Longhi collects your personal data to comply with legal obligations or determine/ assert claims or defend them
Legal basis for processing: legal obligations that the Company must comply with (reference to Article 6 paragraph 1 letter c GDPR) or the legitimate interests of the Company consisting of protecting its rights (reference to Article 6 paragraph 1 letter f GDPR).
HOW WE KEEP YOUR PERSONAL DATA SECURE
To enhance protection and maintain the security, integrity and accessibility of your personal data, the Company implements various security measures.
All your personal information is stored on our secure servers (or on secure paper copies) or with our suppliers or commercial partners, and can be accessed and used in accordance with our standards and security policies (or equivalent standards for our suppliers or commercial partners). .
The security measures we have adopted include:
- strict restrictions on access to your personal data, based on need and solely for the purposes communicated;
- perimeter security system to prevent unauthorized external access;
- permanent monitoring of access to IT systems to identify and stop misuse of personal data;
- tracking of access to your personal data by internal personnel and verification of related purposes;
- use encrypted means via TLS technology for transactions on our website that require the entry of personal data.
If we have given you (or you have chosen) a password to access our website, application or service, you are responsible for keeping this password confidential and following other security procedures that we have informed you of. Please do not reveal your password to anyone.
DO WE PROCESS YOUR PERSONAL DATA WITH A PROFILE?
If you give us your explicit consent and to the extent permitted by law, De’Longhi may also process your contact information, information about interests, and other personal data to send advertising information based on your client profile determined based on personal preferences and interests. In this case, decisions can be made automatically. After determining whether the criteria have been met, the IT system automatically sends advertising information based on your client profile.
HOW LONG WE KEEP YOUR INFORMATION
We will retain your personal data only for the period necessary to achieve the purposes for which it was collected or for other related and lawful purposes. Therefore, if your personal data is processed for two different purposes, we will retain the data until the longer purpose is achieved. However, we will stop processing personal data collected for purposes for which the retention period has expired.
We limit access to your personal data to individuals who need to use it for the appropriate purposes.
When your personal data is no longer needed, or when there are no legal prerequisites for storing it, it will be permanently anonymized (and thus can be stored) or securely destroyed.
The retention periods associated with the various objectives described above are indicated as follows:
- Compliance with contractual obligations: data processed to comply with contractual obligations may be retained for the duration of the contract and in any case not later than the next 10 years, to verify outstanding issues including accounting documents (eg invoices).
- Operational management and closely related purposes for access to the website: data processed for this purpose may be retained for the duration of the contract and in any case not later than the next 10 years.
- Customer Satisfaction Survey: data processed for this purpose may be retained for 5 years from collection of personal data (unless you refuse to accept further communications).
- For marketing purposes, including profiling marketing: data processed for marketing purposes may be retained for 5 years from the date you give your consent for this purpose (unless you refuse to accept further communications);
- Communication of data to other De’Longhi Group companies: data, which are processed by De’Longhi Group companies for activities closely related to the purposes referred to in points a), b), c) and f) of the FOR WHAT PURPOSES CAN PERSONAL DATA be YOU USED , stored in accordance with – respectively – specifications a), b), c) and f) of this section. The data, which is processed by De’Longhi Group companies for marketing purposes referred to in point d) section FOR THE PURPOSE FOR WHAT YOUR PERSONAL DATA CAN BE USED , is stored in accordance with the specifications d) of this section.
- To comply with legally binding requests from state authorities and to comply with legal obligations: data processed for this purpose may be retained for the duration of these obligations. In the event of a dispute, personal data may be retained for a reasonable period necessary for the purpose.
WHO WE MAY SHARE YOUR PERSONAL DATA WITH
Your personal data is accessible to authorized employees as well as external suppliers designated as data processors who assist us in providing services (e.g. payment/billing processing, order fulfillment, information technology and related infrastructure provision, customer service, marketing campaign management and anti- -fraud in e-commerce transactions ).
For the purpose of carrying out their activities and to follow up on the purposes stated above , your personal data may also be accessed by other De’Longhi Group companies and may be transferred outside the European Economic Area (in such case, De’Longhi will adopt appropriate safeguards on rights data subject, as required by the GDPR).
De’Longhi never sells your personal data to other parties.
CONTACT
Contact details for De’Longhi, in his capacity as Data Controller, can be found at the Data Protection Officer ( DPO) address at the end of this policy.
If you have questions about the processing of your personal data, contact us via email to request the Data Protection Officer ( DPO) at dpo.privacy@delonghigroup.com .
YOUR PERSONAL DATA PROTECTION RIGHTS AND YOUR RIGHT TO FINISH A COMPLAINT BEFORE A SUPERVISORY AUTHORITY
Under certain conditions, you have the right to:
- require information about the processing of your personal data in accordance with article 15 of the GDPR;
- require information about the processing of your personal data in accordance with article 15 of the GDPR;
- require a copy of the personal data you have provided to us or to transfer it to a third party, under the provisions of article 20 of the GDPR;
- require correction and/or resolution if the personal data processed about you is incorrect or incomplete in accordance with article 16 of the GDPR;
- require deletion of your data in accordance with the principles of article 17 of the GDPR;
- refuse to allow your data to be processed for direct marketing purposes;
- withdraw your consent, in cases where processing is based on consent;
- limit how we process your personal data in accordance with article 18 of the GDPR;
- exercise your right to object under article 21 of the GDPR.
The exercise of the above rights is subject to certain exceptions intended to protect the public interest (eg prevention or identification of crime) and our interests (eg maintaining professional confidentiality). If you wish to exercise any of the above rights, we will check whether you are entitled to do so and will usually respond within one month.
We endeavor to respond to any complaints or reports regarding the methods used to process your Data. However, if you wish, you can forward your complaint or report to the authority responsible for data protection using the following contact details
Valid from 25 May 2018
Last update on 15/09/2022
